The sad truth is that most sales and marketing teams don’t communicate or get along very well.
According to a Corporate Executive Board study, 87% of the terms used to describe each other are negative.
Traditionally, Sales blames Marketing for not sending enough quality leads, while Marketing complains that Sales doesn't follow up with the leads they're given.
The good news is that when these two teams work together, companies see 36% higher customer retention and 38% higher deal win rates.
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